Ill Manors: Tag London Campaign

Plan B used social media to broadcast the likings of his new movie and his new soundtrack album. He also did this in many interviews such as his interview with Jonathan Ross on The Jonathan Ross Show and his SBTV promotional interview. Plan B has began to trend the hashtag #illManors in order to promote his movie as well as his soundtrack album that is available on iTunes. The use of Twitter shows us that social media has influenced the likings of big stars over the course of the past few years to grow and promote their product/service.

The hashtag allows Plan B to promote his products and begin a trend which will spread wider and wider attracting more customers to be intrigued into uncovering what the movie is about and wanting to watch it. The involvement in Ill Manors on social media sites were very high. This was shown when Plan B told us that he got upto 5000 mentions in the course of 5 days regarding and using the hashtag #IllManors

Social media sites have generated a lot of acknowledgement over the past few years and have been constantly improving. This is because of the high levels of technology improvement occurring in this day and age. This means that social media sites like Twitter are also constantly improving as more people are joining and using. Nearly all celebrities use social media such as Twitter to engage with their fans and to also advertise their products. Society evolves around technology and sites like Twitter nowadays and will continue this way for the rest of our lives.

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

This psychographic group this tweet would be aimed at would be succeeders. This is because they are the ones who make the changes in society and are in charge of it. They can adapt it to their liking and are very dominant.


PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

The use of slang suggests that this is for the aspirers and the younger audience who focus on improving their appearance. These audiences usually put celebrities as their role models.

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

This quote suggests that Plan B thinks the Olympics was a bad idea as it cost a lot of our money to maintain. This aims at the succeeds who are dominant and is in a way trying to mock them for trying to hard to fit in with the other big countries.


#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

This quote is also aimed at the succeders at is using direct address to talk to these individuals. Particularly, Plan B is aiming this at David Cameron as he is the reason why Plan B thinks the riots occurred.


#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

During the riots, the government valued the goods that were stolen higher than the lives of the rioters. This reinforces the greed by the government for money and power. This is aimed at the aspirers of our time as they look up for guidance and support which is what the rioters needed before they became the way they are.