A Field In England

1. How was A Field In England’s release different to typical film releases?

A Field In England was distributed much differently to how movies are broadcast these days. This is because it included them releasing it on many platforms simultaneously. These platforms included:

• V0D (V0D and iTunes)
• Free Broadcast TV (Film 4)
• DVD
• BluRay
• Cinema 

Ben Wheatley, the auteur of A Field In England, suggested that he almost wanted to break the Hollywood model of distribution. In all Ben tried to commit something absurd which he did to influence more viewers into watching his movie. The risk of choosing to do this was high as it was never tempted before. In order for the movie to have hope, the marketing campaign would have to include hefty amounts spent on advertisements. Over half (186 Million in British Sterling) was spent on advertising 'A Field In England'. This included putting posters on billboards and placing advertisements on television etc. to get as many people interested as possible.

2. What are the advantages to releasing the film across all platforms on the same day?

It allows viewers to acknowledge how the distributor has not been greedy and has given the audience the choice to watch it in the cinema or at home for free. This is effective as this has if not ever, hardly occurred before and is absurd to the audience. They may feel they prefer this and would want the same distributing process to occur again so they can have more freedom with how they want to view it. 

3. What are the disadvantages to this approach?

Releasing a movie through this distribution method is a very big gamble for the producers and directors as well as the film distributors. This is because if the movie has no impact on the audience then it will make no revenue. Movies are released every day that no one has ever heard of and make near to nothing on. The distribution sector has to be perfect and directed at the right audience. This will include a lot of research and development up until the release. Even this could go wrong resulting in the movie becoming a flop along with hundreds of other movies.

4. What target audience would A Field In England be aimed at? Demographics and Psychographics.

A Field In England would be aimed at 23-35 year olds as a result of these individuals being more educated and more civilised. The social class of these are ABC1 as these are the most educated and are willing to spend money for the experience in the cinema as a pose to watching it on TV. Advertising for this movie would've taken place on billboards and television because on channels such as BBC1 and ITV1 as these channels have the most viewers.

5.Do you think all films in future will be released across all platforms simultaneously in future?

I believe the following movies that Ben Wheatley produces would be taken into consideration and a lot of money would be spent on research and development for distribution. If they believe they can accomplice what they did for 'A Field In England' again then of course they will use the same distribution method.