Dependency Theory

Rokeach and Defluer took Uses and Gratifications one step further in 1976 in suggesting that people have become dependant on the media. They found that people rely on media for information determining. This means the media can create many different feelings such as anxiety, fear and happiness. The media basically controls our feelings at times.




1: What do you primarily use the media for?: Entertainment or Information?(or something else?)
- I use the media for entertainment purposes as well as informative purposes. I use media platforms such as BBC News and Sky News to keep up to date with current affairs. I use E-Media platforms such as Instagram and Facebook to communicate with family and friends. As well as this I watch soaps such as Eastenders for entertainment.

2: To what extent do you think that we are reliant on media?
- I think now days most people find themselves reliant on media. There are many reasons why people choose to use media to a extent where they may rely on it. These include the Uses and Gratifications which are:

- Diversion 
- Personal Relationship
- Personal Identity
- Surveillance

3: Has our dependence changed over the last 10 years?
- In my opinion, I believe it has changed. We are much more reliant on Media as it brings a lot of comfort to many people. So people are much more likely to rely on Media to comfort them as a pose to something else. Nowadays a lot of people tend to spend more and more time on media. This has resulted in them being addicted to media such as social media, soaps etc. As a result they tend to lose count of how long they spend on media and when reminded or cautioned about it are likely to denie.