Strong goal orientation, confidence, work ethic, organisation ... support status quo, stability. Brand choice based on reward, prestige - the very best . Also attracted to 'caring' and protective brands ... stress relief. (Top management)
Succeeders would read sophisticated newspapers like The Guardian. They would read it on their Apple Ipad every morning while having a cup of tea. If they're not keen on reading The Guardian then it is likely they that no newspaper appeals to them as The Guardian is the only sophisticated one. They may prefer to read magazines such as Forbes, Success or Entrepreneur which are magazines aimed at mainly individuals located at the top of the Market such as...
In terms of broadcasting, Suceeders would mainly tune into Sky News. This is because it will keep them upto date on current affairs and will put them in a place where they also know what's basically going on.
They would have Sky with the full package but wouldn't watch it as much as a Aspirer or a Explorer. Suceeders tend to spend all their time working in order for them to suceed. They don't sit around watching Sky.
When talking about technology they would own a lot of Apple products as Apple's products are divine and of high quality. Also Samsung products may also be used in their households as much as Apple products.
Clothing:
Burberry
Versace
Hermes
YSL
Louis Vuitton
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