Brand Values

Apple 

Apple is a multinational corporation that sells electronics and computer products. They could fit into Dyer's line of appeal in the category of Rich, Luxurious lifestyles, hence the simplicity and quality of their products. It could also fit into successful careers: Apple products are for hard-working people who enjoy connecting with one another. 

Apple is a sophisticated brand who focus on putting their all into meeting their customers' needs,

Visionary.





Nivea

Nivea is a brand who specialises in cream and body lotion. They meet the customers needs by focusing on their research and development to find the best ingredients to make the best cream. Nivea could fit into several of Dyer's lines of appeal. One of which is Beautiful women, hence them showing girls partly naked with fine skin. Also it could fit into the lines of appeal of Rich and Luxurious lifestyles. This is because of them trying to show how luxurious the cream product is.

Nivea is a brand who focus on keeping customers healthy with their high quality products.

Elegant.



Armani

The Armani brand is an authentic brand who specialise in clothes, watches, jewellery, accessories and home interiors. They are soon to partnership with Emaar Properties to open hotels all over the world located in main cities such as Milan, London. They fit into the lines of Dyer's appeal of Rich and Luxurious lifestyles by them having a simple and antique logo which represents there simple products. Their products are highly priced.

The Armani brand is a brand that focuses on simplicity in order to attract their customers.

Clarity.


Audi:

Audi is a German auto mobile manufacturer that designs and distributes luxurious auto mobiles. The lines of Dyer's appeal that Audi fits into is Rich and Luxurious lifestyles. The cars Audi manufacture are usually highly priced which suggests that the buyers of that have to be earning a high enough wage to afford these cars. The design of each car is splendid and the interior of each car is made using fresh leather. Audi range from sports cars like the Audi R8 to everyday family cars like the Audi A3 or A4.

Audi focuses on specialising in all category's of cars which will allow their cars to be used by everyone.

Passion.

Asda:

Asda comes across as a very friendly environment where families can do their shopping. This means that they fit into the category for Dyer's lines of appeal of Happy Families. In Asda's advertisements they tend to always show families enjoying themselves and friendly staff helping them out.


Asda broadcasts that they are all about supplying for happy families with their good customer service.

Friendly